Hi there,
After many years as a designer of bags, jewelry, stage&costumes and more, I came to saturation and a feeling that I want to design experiences that have a more significant impact on life. Today, I use my past experience, interdisciplinary thinking and design tools to support design research through a service design and user experience process.

What I Do

 + Leads service design research
+ Facilitator of a design sprint workshop

+ Design thinking process 


+UX research and Design

+UI Design


Latest Projects

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Lunch Sharing App


The Challenge: Students want to eat homemade, healthy and varied food every day, each according to their preferences. Aren't we all?

Approach: User Experience Research

Outcome: Prototype of a lunch sharing app that enables organizing of lunch groups, or buying lunch from talented cooks around you


  A Neighborhood Social Network

The Challenge: Encourage city residents to adopt a sustainable lifestyle. 

Approach: Using a design thinking methodology, I searched for the tools to help drive the desired behavior change.


  • Application prototype

  • Interactive bulletin board

  • Neighborhood Sustainability Center


Concept, research and development, UX, logo and infographic design and storytelling by me.


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A "playground" For Design Industry.

The Client: Holon Design Museum

The Challenge: Strengthening the relationship between the design museum and the design community in Israel and abroad, as well as positioning the museum as a generator and amplifier of the design scene.

Approach: Using design thinking methodology, we explored the local design community and looked for tools that would most effectively meet the challenge

Outcome: P to P platform for discussing, sharing and rating professional content. Proposal for an annual plan, pop-up kit and website

My Project Team: Shelly Shavit, David Faitelson and Gil Hertz.

The Ring

Fresh Food Super Highway

The Client: The food industry.

The Challenge: Keeping food fresh for longer times. 

Approach: Critically rethinking the refrigerator as a means to preserve food.

Outcome: The Ring system consists of three main parts: 

  • Deep time freezer, where fresh food is frozen in time.

  • Interface: super highway that delivers fresh food to and from the deep time freezer.

​​My Project Team: David Faitelson, Noa Kress and Hanna Corcos.