
Hi there,
After many years as a designer of bags, jewelry, stage&costumes and more, I came to saturation and a feeling that I want to design experiences that have a more significant impact on life. Today, I use my past experience, interdisciplinary thinking and design tools to support design research through a service design and user experience process.
What I Do
+ Leads service design research
+ Facilitator of a design sprint workshop
+ Design thinking process
+UX research and Design
+UI Design
Latest Projects

Bento
Lunch Sharing App
The Challenge: Students want to eat homemade, healthy and varied food every day, each according to their preferences. Aren't we all?
Approach: User Experience Research
Outcome: Prototype of a lunch sharing app that enables organizing of lunch groups, or buying lunch from talented cooks around you
I.DO
A Neighborhood Social Network
The Challenge: Encourage city residents to adopt a sustainable lifestyle.
Approach: Using a design thinking methodology, I searched for the tools to help drive the desired behavior change.
Outcome:
-
Application prototype
-
Interactive bulletin board
-
Neighborhood Sustainability Center
Concept, research and development, UX, logo and infographic design and storytelling by me.


THE ZONE
A "playground" For Design Industry.
The Client: Holon Design Museum
The Challenge: Strengthening the relationship between the design museum and the design community in Israel and abroad, as well as positioning the museum as a generator and amplifier of the design scene.
Approach: Using design thinking methodology, we explored the local design community and looked for tools that would most effectively meet the challenge
Outcome: P to P platform for discussing, sharing and rating professional content. Proposal for an annual plan, pop-up kit and website
My Project Team: Shelly Shavit, David Faitelson and Gil Hertz.
The Ring
Fresh Food Super Highway
The Client: The food industry.
The Challenge: Keeping food fresh for longer times.
Approach: Critically rethinking the refrigerator as a means to preserve food.
Outcome: The Ring system consists of three main parts:
-
Deep time freezer, where fresh food is frozen in time.
-
Interface: super highway that delivers fresh food to and from the deep time freezer.
My Project Team: David Faitelson, Noa Kress and Hanna Corcos.
